Spiral Graphics "Erases" the Competition
in The Niagara Business Guide
Was it creativity or just plain business-savvy that
made Spiral Graphics "erase" the competition?
Thorold, Ontario - September 30, 2005 - Spiral
Graphics, one of the leading full-service graphic design and commercial
printing companies in the Niagara Region "erased" their competition
in The Niagara Business Guide website by doing something nobody else
in that category had done to that point. They paid.
The Niagara Guide offers free enhanced listings to companies
allowing them to get a full-webpage write-up with their company logo
and photos. While the folks at Spiral Graphics are exceptionally busy
and went with a very straightforward listing, they saw how they could
easily get a competitive advantage that cost them next to nothing. Instead
of taking a free listing, they paid for a hyperlink. In The Niagara
Guide network of websites, only paid advertisers are listed on the main
category pages. Companies with free listings are relegated to a secondary
page. This means paid advertisers always have a competitive advantage
over companies that take free listings.
"While we think of The Niagara Guide as a labour
of love, we have to make it economically viable" says Mark Kawabe,
President of The Niagara Guide Inc. "To get companies to pay, we
had to show them value and one of those ways is ensuring paid advertisers
get the best placement possible in their categories. Spiral Graphics
is now the first company visitors see in the Graphic
Design and Commercial
Printer categories, giving them the first chance at any new business
those visitors represent. That's a tremendous value considering how
affordable any of our advertising packages are."
Kawabe continues "As competition increases in various
business categories, front-page placement is going to be more and more
important for companies wanting to get the attention of potential customers.
Spiral Graphics saw how a small monetary investment could yield huge
returns simply by making it easier for visitors to The Niagara Business
Guide to find them. It all comes down to economics. The fact that their
competitors are on page 2 and they're the only ones listed on page 1
is a huge competitve advantage."
With more than 17 distinct websites created featuring
many aspects of Niagara living, The Niagara Guide is Niagara's leading
online business directory development company. Niagara businesses needing
promotion to a local audience can take advantage of The Niagara Guide's
network of websites to reach 34,000 unique visitors each month through
a variety of online advertising possibilities. For more information
on The Niagara Guide, visit http://www.theniagaraguide.com
or call 905-227-6667.
