Aqueduct Water in Welland Joins The Niagara Guide
as the Guide's First Water Purification Retailer
Aqueduct Water is one of Welland's best known reverse osmosis water retailers. Teaming with The Niagara Guide has allowed them to get online with an effective internet presence and pay only for the results they get.
November 12, 2007 - Thorold, Ontario
Aqueduct Water, one of Welland's best known reverse osmosis water retailers, has chosen to represent themselves online through an online listing with The Niagara Guide. This decision was reached because of the cost-effectiveness of the marketing program the Niagara Guide offers and because of The Niagara Guide's proven performance helping small businesses create an effective online presence.
"With the exciting changes on the go at Aqueduct Water, it was very important to them that they have an online presence that reflects those changes " said Mark Kawabe, Chief Guide at The Niagara Guide. Kawabe continues: "When Arnold's marketing manager contacted me wanting to get listed in The Niagara Guide, he said it was because of his previous experience with another of our clients that convinced him The Niagara Guide was the best way for Aqueduct Water to get online and start doing the things they want to do."
The Niagara Guide is unique among other local online directories in that it offers the four services businesses need to promote themselves properly: Advertising, Marketing, PR and Promotion. "The ability for Aqueduct Water to use such a variety of tools to promote themselves through The Niagara Guide at very little cost was a huge selling point" said Kawabe. "We make it easy for our clients to promote theselves in so many ways through our guide websites - and the ones that do are the ones that are seeing it pay off for themselves in spades."
Another important feature of The Niagara Guide's program is it is based on a "pay-for-performance" model, where clients only pay for the results they receive from the program. Four metrics are measured: unique visitors, clickthroughs to outside websites, e-mails sent to the client through The Niagara Guide and referrals to friends facilitied by The Niagara Guide. These are tallied up on a monthly term and form the basis of the client's bill. "This method keeps everyone accountable for their actions" said Kawabe. "If we want to get paid, we have to show the client the results they're getting from our work. It benefits everyone involved and it keeps us focused on providing the best online marketing service we can offer our clients."
For more information on Aqueduct Water, visit their new website at www.aqueductwater.com.
For more information on The Niagara Guide, visit www.theniagaraguide.com
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